The Brand Factor Difference

The Brand Factor was formed with the goal of creating a “smarter, more efficient licensing organization”.

What makes us smarter and more efficient?

The short answer . . . Our people, our experience and our approach. We are structured to provide our clients with the highest quality of resources in the most efficient and cost effective manner.

Our Team

At The Brand Factor, we utilize a virtual team approach. Our team is made up of senior executive level marketing and licensing pros. Each client is assigned a “project leader” and “project team”. The project leader serves as the primary liaison between the client and the project team.

Over the course of the project, the project leader will access various specialized team members on an “as needed” basis. In other words, team members are rotated into the project only during the phase that their specific skill set is needed. These skills may include research, brand strategy, creative services or specialty category sales.

The benefit to our clients is that they have access to the experience and expertise of an entire team of professionals, yet they only pay for the services they need – and only when they need them.

The Result: A highly trained, extremely efficient, and cost effective resource solution for our clients.

Our Approach

Unlike most traditional licensing agents, we are more than just a sales organization. At The Brand Factor, we’ve combined the principals of branding and licensing in order to create more innovative and successful brand extension programs for our clients.

While we believe that our entire process contributes the development of successful programs, there are essentially four key areas that make us The Brand Factor unique:


Our research team quantifies the brands ability to extend into a particular category. Our strategy team positions the extension and creates a compelling brand story that licensees can understand. Our creative team helps the licensee or retailer visualize the opportunity. Our team of category specialists know all the major players, and can quickly get in front of key decision makers.

The Result: On-strategy extensions, better licensees, better deal economics, higher quality products and faster speed to market.

Our Capabilities


  • Consumer Insight Research
  • Brand Positioning
  • Brand Architecture
  • Identity Development
  • Product Packaging
  • Retail Environments
  • Style Guide Development


  • Sales Strategy
  • Product Concept Development
  • Category Analysis
  • Sales Materials
  • Licensee Identification and Solicitation
  • Contract Negotiation
  • Retail Marketing
  • Product Development
  • Royalty Reporting